Search Engine Optimization is an internet marketing process that is developed to improve a website?s visibility in search engine results. This process will take many months, extensive research and patience until goals are reach. There are many methods in search engine optimization. Keyword research serves to be the brain of all SEO efforts.? Link building strategies build up the link skeletal framework of any SEO campaign. Content writing functions as the heart of the entire SEO process. Some so-called SEO specialists think of link building strategies as the only way to improve a website?s visibility through keywords, that in fact, it is a only a fraction of entirely complicated SEO process without even considering its competitors yet .
For you to begin with, here are some SEO strategies that you might consider doing in the next few months in order to improve your online store?s web visibility.
Keyword Research ? as mentioned earlier, keyword research serves to be the brain of all Ecommerce SEO efforts.
One should not be just going with their ?gut feeling? as to what keyword is good for the ecommerce business or not. This should be backed up with research and some raw data and statistics coming from Google Analytics, Statcounter, SEMRush, SEOMoz Keyword Tool, and even SEO tools like SEO PowerSuite Rank Tracker or Market Samurai Keyword Research Tool. ?Using these keyword trackers and tools, you will get keywords and their corresponding number of global and local monthly searches. You can also look at some competitors in order for you to check whether your keywords have an edge or not. ?After doing some research, you should at least look at three keywords to start off on a campaign.On-page Optimization ? strategically add keywords on different pages in titles, meta keywords, and meta descriptions. Do not reuse keywords on other pages. Check your website navigation, robots.txt file, site download speed, images (if they use alternate texts), and anchor texts if they?re working just fine in your page.
Off-page Optimization ? this includes all off-page optimization strategies including but not limited link building strategies. But if we concentrate on building links, there are many strategies in building inbound links. However, SEO link building strategies should only remain using white-to-gray hat SEO in order not to get spanked by Panda Update. ?
On Link Building Strategies
Link building serves to be the backbone of the whole website SEO project. It is also becoming a very common strategy in order to build link popularity over keywords.? Here are some ways on how to build and where to acquire links.
- Exchange Links
- Paid Links
- Other one-way links
- Forum Posting
- Blog Commenting
- Article Marketing
- Guest Blogging
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