Avoid These 2 List Building Mistakes | Consulting Services, Md

Sunday, July 15th, 2012 at 1:53 am ?

Are you interested in Internet marketing? Where do you start and how do you make it work for you? Building a solid list is essential to any online marketer?s success. You may have already attempted to build your own list and have met with limited success. This is a common occurrence. That?s because building a solid list takes a good deal of time and effort. Simple mistakes are common in list building, and while they may not seem to be a big deal, they can spell disaster for your career as an online marketer. One of the key aspects of successful online marketing, regardless of what you?re selling, is building and maintaining a list of targeted subscribers. It?s easy to get swept up in all of the get-rich-quick promotions on the Internet today. Your business needs subscribers who respond to your offers because they know and trust you. This writing will concentrate on the mistakes which people often make during their attempts at email list building.

Many marketers are confused about one question ? how often is it okay to mail your email list? This is where many mistakes take place when they aren?t able to balance well. Some believe one per day is reasonable, while others say you don?t want to send any more often that weekly. Well, you must find that harmony. Emailing contacts too little can make them feel forgotten or neglected, while emailing then too much can really irritate them and even give them the assumption that you are just spam. It really comes down to your content, which will determine how often to email. Generally, providing helpful advice on a daily basis will never get old as long as you know you are sending your content to a targeted list of interested potential clients. You may develop a trust with them, building more credibility on a particular topic than your competition. Sending emails as few as only on a monthly basis, however, will most certainly cause them to forget all about you. What you need to remember is that moderation is the best path to follow. Even customers that seem ?on fire? for more of your products or services do not want to be pestered. A good rule of thumb is to send them approximately two or three emails per week.

Another big mistake is to not have what marketers call a ?call to action? included in your mailings. Basically, you are leaving your would-be customers hanging in confusion and a general lack of knowing what to do next. People will receive your communiqu?s, read them, and shake their heads in bewilderment. ?What am I supposed to do with this?? They?ll ask. Then they?ll delete your message. Saying things like ?click here to subscribe? isn?t enough. No, that would still be vague. You need to maintain the assumption that the people will have no clue as to what is to be done there. You want to envision them as though they are not tech savvy, and they have never, ever done this before. Be their Internet guide. You?ll need to write clear, detailed instructions which leave nothing out. Answer every possible question a person could have, if that person had never, ever been online before. If you don?t, you?ve now lost that potential client. How? Two possible ways: they get to the page, but they have no clue what to do now so they give up; and they now won?t ever open your message again. You will not be able to lure them back. Ease of use is critical. You?ve got to really know the needs of your target clients. Make everything super easy. People are busy and tired and frazzled. Don?t be one more thing that irritates them. Anytime we read about some twist on something marketing related, we automatically think if it will work with our campaigns. We do not have uses for some marketing strategies, but we do like review of Exit Plan Profits in some of our own marketing funnels. If time is a real issue with you, then you can always look at outsourcing so you will have the additional time to work on expansion projects. If you are like us, then you seriously consider any and all possible avenues for making more money. So think about all of this as you read about these tips and suggestions. Also, remember there is nothing wrong with testing and trying something new, and that is really the only intelligent approach to expansion.

In order to make the greatest profits with any online business venture, you really need to master the art of creating the email list. No online marketer can set up a true business if they ignore this one element. For, this is the only method of compiling a database of dependable subscribers/clients to whom you can market on an ongoing basis.

Tagged with: business ? make money online ? marketing ? work from home

Filed under: Internet Business Marketing

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